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Every smart decision maker should be at this workshop. If you are serious about the Internet you'll need to hear this first hand. "Do You Want to Generate More Sales Using Web 2.0 Activities and Other Internet Marketing Tactics to Build Your Database Full of Hot Leads and Convert Them into More Sales and Profit?" Then you must come to our Internet Marketing workshop, "How To Boost Your Sales Using The Internet". Three information-packed days...5 new in-depth sessions...research trends and case studies...all delivered by Australia's top experts - people who have generated many $$ millions from the internet
2 March 2009 First, I'd like to thank you because our workshops have been very successful... and the demand has been so strong for encore performances. If you've attended a similar workshop in the past, or doing this for the first time, you'll surely benefit from this program to be held in Brisbane from 10 - 12 March 2009. We've updated all of our research and sessions and we're excited to share with you what we've found! Designed for Business For many companies, the last few years have been hit and miss when it comes to figuring out how to market their products and services on the Internet. The good news is: the models and methods traditional businesses can use to sell their products and/or services on the Internet are no longer a mystery, an unknown, a black box. Look at what Michael Bishop from Alchemy Cordials in Redland has to say after attending last year:
A lot of expensive lessons have been learned by the pioneering companies that have unlocked the secrets of making Internet marketing profitable. And they're not all selling product direct from the internet. But they are using internet marketing to support their traditional marketing and they are getting great results. But... how can you improve your own online marketing results and revenues based on their triumphs and mistakes-without duplicating their costly experiments and errors? I promise at "How To Boost Your Sales Using The Internet" Workshop you will discover dozens of new ways to multiply your online sales... and build your database... as never before.
A couple of years ago, I had an idea: what if someone studied, analysed, and reported on what works (and what doesn't work) for smaller businesses when it comes to using the internet to boost revenue and profit? And what if we made these findings available as a resource of Internet marketing methods, tactics, case studies, etc for businesses? Well, that's exactly what I've done. I have spent the last 24 months and over $270,000 finding out what works and what doesn't work for businesses getting onto the net. You can get the benefit of my research, and save yourself the many $$thousands that I spent finding just the right information and working out who the real experts are when it comes to businesses developing an internet presence.
Selling products and services online at a profit-once rare, now a fast growing trend. Here's what the experts are saying: "The website now becomes the introduction, not a catalogue. - Colin Benjamin "What is doing well is ebooks, downloadable PDF's and white - Mark Harbottle, GM "Even when the chips are down, businesses need to constantly - Kevin Mackin, GM Have a look at the graph below. Newspaper advertising is plummeting. And that's because businesses now have a much better choice. They don't need to waste money (and it's very expensive as we know!) using non targeted media. Businesses can now customize and very tightly target every dollar they spend at a fraction of the cost of media advertising. Businesses are embracing internet marketing because it is provides the ability to convey very targeted messages to clearly defined segments in your market. Here is what Australian household budgeting guru David Wright from Simply Budgets said after just 1 day at the 2008 Achaeus Internet Marketing Workshop:
Listen to Julie Mitchell from Queensland's Sunshine Coast share her experience from attending the Internet Marketing Workshop: And, best of all, you can measure every aspect of an Internet campaign. If a particular message isn't getting a response you can detect it AND change it in a matter of hours at a fraction of the cost of print media. Imagine how this could improve your results?
Some myths exploded... Myth #1 This is by far the biggest myth. Internet marketing is NOT just selling products/services over the internet. It is far more powerful than that. This letter explains how every company can use the Internet to increase their sales and profit. In the last 3 years I have been astounded at the types of companies that are successfully using internet marketing:
And the list goes on. Every smart business will be hooked into internet marketing in the next 3 years. Myth # 2
Myth # 3
Making Internet Marketing Work But... and I'm sure you know this... somehow, very few could make it work. Why not? Because they were trying to take what they did in traditional marketing and transfer it directly to the Web. Instead, what works best online is a two-step process. First, you offer those "strangers" free content-which might be an e-zine, downloadable PDF document, tele-seminar or CD. But to get the free content, those strangers have to give you their email address in exchange. When they do, you add them to your database... and you now have permission to send them future e-mail messages at virtually no cost. Then, you "build the relationship" by offering more valuable content for free... which you can deliver in your e-newsletters and other free offers. Finally, once you've gained their trust and respect, you can begin up-selling these prospects to your paid products-and make millions doing so. Now, there is a 'right way' and a 'wrong way' to do this. We'll take you through the RIGHT WAY to build even stronger customer relationships using this 2 step process at our Workshop. Some of the mistakes that companies are making...
AND, a really big one....
The good news... The strategies, tactics and technologies you can use to build customer relationships and sell your products using Internet marketing are now tried and tested. It is no longer a guessing game. And you can now access the 'internet marketing secrets' at a fraction of the time and cost that our speakers spent gathering this information. We have put together Australia's best internet marketers for this Workshop. They'll explain the expensive lessons they've learnt and how you can avoid these costly mistakes. They'll show you exactly what they did to achieve internet marketing success. I promise at this Workshop, you'll discover dozens of new ways your company can use internet marketing to multiply your revenue... as never before. Imagine a vast library of internet marketing knowledge and resources for companies that want to take advantage of the massive potential that the internet has to offer... that's what's on offer at this Workshop. There is a lot of rubbish out there when it comes to internet marketing. I know. I've bought some of that rubbish. It is time consuming and expensive to sort out the real nuggets. It takes months, if not years, to work through the massive amount of information. Maybe misinformation better describes most of the material. You can short cut that process. Our speakers will reveal to you the secrets they have learned and what they know works when it comes to internet marketing. Everything you always wanted to know about Internet Marketing for businesses... answered at last!
What you'll hear about... Okay. Here's a preview of just some of the amazingly effective online marketing techniques you'll learn when you attend "How to Boost your Sales using the Internet" Workshop. Getting Traffic that Converts You'll learn how to choose keyword phrases, determine keyword popularity, optimize article headlines and subheads, measure keyword density, optimize your URL's and maximize external linking. Developing email campaigns that get opened and read While success or failure of an email newsletter or promotion should be directly tied to bottom line goals (sales, revenue, etc.), there are some things that can help-or hurt-a newsletter's chances of achieving those goals. No matter how valuable its content, an email newsletter is ineffective unless it gets delivered, opened and read. I'll introduce you to 10 guidelines for designing an effective email newsletter. What metrics should you watch? We'll show you a list of 7 key metrics you should know at the end of every day, week and month in order to keep in control of your online business, make the right changes at the right time, and generate the most profit for your online business. Find out what works for you We'll show you how to offer prospects and customers your products and services on many platforms, how to give them free, robust online content, and a personalised marketing experience. Plus you'll discover how to use different internet techniques and how to determine which combination of techniques will work best for your company. Websites That Sell Too many companies do not take a strategic approach to incorporating their websites into their overall marketing campaigns. You'll see how to take a more integrated approach to both online and offline marketing. Get real-world, practical guidance to know what a website can do and how you can get more from your website. And you don't need to employ a professional graphic artist or information architect to understand the secrets of an effective website. Your overall strategy must be to drive traffic to a primary website, capture visitors' email addresses, establish a permission-driven database, promote your products and services to the database and build loyal customers and repeat sales. We'll show you how to establish a permission-based database and all the ways to drive traffic to your site. Plus, how to convert more prospects into paying customers. Discover how to take short-term visitors, and turn them into buyers while encouraging a long-lasting relationship. You can create great content. You can set up an attractive website to display your wares. And you can drive traffic to your site through search engine optimization and Google AdWords. But none of these efforts will be effective if your site visitors don't actually buy your products at some point in the sales process. Now, you may not have the types of products and services that people buy online, but your online marketing can play a vital role in moving your prospects closer to the sale. Learn the SEO strategies so that search engines find your company. The job of search engine optimization should be incorporated in the words (copy) that you use in your online communications. You'll learn how to choose keyword phrases, determine keyword popularity, optimize article headlines and subheads, measure keyword density, optimize your meta tags, optimize your URL's and maximize internal and external linking. Learn the 7 key metrics every online business manager should know. For example:
You'll learn how companies are generating $millions in sales using online marketing strategies. It's all completely new. Every speaker spends their working days putting in place the techniques that they'll be talking about. This is not a theoretical experience. Our speakers have all learnt expensive lessons and that's a BIG benefit at this workshop. You get to hear how to avoid the traps and pitfalls in the internet marketing game.
How does our price compare to other internet marketing conferences and workshops? Let's get down to brass tacks here. What is it going to cost for you to attend this national workshop... and get in three information-packed days, everything you need to generate serious sales from your internet marketing campaign. When I tell you, I think you'll be pleasantly surprised. No doubt you've seen other internet marketing conferences and workshops promoted from time to time. Some are from operators who do nothing more than talk about the opportunities and internet marketing strategies. Others focus on a very narrow range of internet marketing activity, such as 'how to use Google', 'how to use SEO tactics', 'building effective websites', etc.. The prices on these events typically start at $1,700 to $4,000... and go all the way up to $8,000 per seat. "How To Boost Your Sales Using The Internet" Workshop is the only Internet marketing event designed for businesses to put a total internet marketing campaign in place. Not only that, but you'll also get to hear all about what to do about after implementation to constantly improve your results. Bill Henderson from Brisbane is a serial workshop attendee and listen to how he compares the Achaeus Internet Marketing Workshop to the many others he attends:
Designed for Business You'll hear from people who know BOTH the strategy and the tactics needed to be successful. And, you'll have access to ongoing guidance and advice after the workshop to help you when you want to develop your online activities.
One of the things I love about Internet marketing is that it can be so much less costly, with a much larger and faster ROI than traditional marketing. For example, look at a traditional direct marketing campaign... And it would take weeks to prepare, mail, and get back the results... and if it doesn't work, you will lose your shirt. On the Internet, you can send out an email promotion to your list the same day you write it... You can outsource (so you don't need the technology) sending these emails for just $0.03 per email. That's just $60 for delivery of your message to 2,000 prospects. Let's say the writing of the emails costs $1,000. And you know your results within 48 to 72 hours. That's about $8,000 for a mail campaign to $1,060 for an email campaign. I've done this and it is so easy. I generated just over $103,000 from just one short email campaign. After this Workshop you'll wonder why you hadn't done this earlier. Internet marketing is a tiny fraction of the cost of traditional marketing. Don't get me wrong. I'm not suggesting that you can replace traditional forms of marketing with internet marketing. What I am saying is that you can substantially reduce your marketing budget by including Internet marketing. I'll take all the risk out of attending!
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Here is a sample of the speakers and what they'll cover in the Workshop... I'll set the scene and talk about how to develop a sales process that incorporates both internet and traditional marketing. I'll explain how each of the elements fits into the overall picture. You'll see what tactics to use to achieve a particular result - the big picture will come together. You'll see how the various internet marketing techniques fit into a planned approach to developing a rock solid sales process that will increase your sales conversions. You'll have the tools and templates to put together your marketing campaign. Our follow on speakers will fill in all the detail - the different tactics you can use and what you need to do to implement your online marketing campaign. You'll hear from Andrew and Daryl Grant. They have built multi million dollar businesses using internet marketing. At this workshop they'll tell you exactly what they did and how you can use the same approach for your company. Andrew and Daryl will share all the step-by-step secrets that turned their business into one of the biggest internet success stories in Australia. You can read his story in the book 'Secrets of Internet Entrepreneurs Exposed' published in 2007. They'll take you through the process of setting up your website so that you absolutely maximise every opportunity to capture leads, develop customer relationships and make more sales. You'll understand how to use the 80/20 rule to choose the internet marketing techniques that will best suit your business. As well, you'll hear how to turn your database into a powerful asset. You'll know exactly what to do to build a highly responsive database full of hot leads.
Vision 6 is a global leader in email marketing and database management solutions. They have been in the business since the very earliest days. In December 2008, over 5 million emails were distributed through their system. They understand this market and they understand small business. David will reveal the very latest trends and what small businesses are doing when it comes to internet marketing. Some of these trends will really surprise you. On second thoughts, they’ll really scare you. I know that I kind of panicked when I saw what my competitors were doing online. I knew that I couldn’t ignore internet marketing. And neither can you. David has worked with lots of small businesses and he understands that you don’t have an endless marketing budget. And that’s why he’s one of our speakers. He’ll show you how this can be done on a low budget.
Monte's company is 1 of just 7 Google accredited companies in Australia. This accreditation gives him access to the insider secrets of the Google machine. Monte will let you in on these secrets and what you can do to make this powerful media improve your sales.
Their Google Ad now generates 55% of ALL their leads. In January 2008, sales were up 70% from January 2007 - all from Google Ads. A fantastic result. The best part - they outsourced setting up the whole campaign for less than $3,000. It doesn't get much better than this. You'll also hear about social networking (blogs, Facebook, Youtube, etc) to build your brand and increase your presence on the internet. There are literally dozens of options when it comes to social networking options. You'll hear which are the best for businesses.
And it's copy that grabs attention. Here's the secret the most successful companies understand, including ones Andrew and Daryl Grant have created, copy is where the money is! Why? Because, in cyberspace, the words on your website is the first contact you have with your prospective customers. So the words need to build credibility and trust. They need to get your customer excited about what you and your company can do for them. Or else your customer will click away. But don't take my word for it. Here's a real life example of the power of persuasive words: My company made $94,200 from one email! Paul Blackburn from Canberra-based Beyond Success had been in business for 20 years before he discovered internet marketing and the power of words that sell. After applying direct response copy in an email campaign he made sales of $94,200 in one day. Six days later he wrote another email to the same email list that produced $147,600 in sales! Now after years of struggle, Beyond Success is pulling in record profits and has more business than they can handle. Emotional direct response copywriting, or salesmanship in print, has been proven to snowball profits in practically every industry you can imagine. It doesn't matter whether it's business to business sales or business to consumer - it works regardless. That's because it taps into the universal reasons why people hand you money while also overcoming many of their obstacles to buying. Quite frankly, copywriting is the core marketing skill you must use to be successful. Here's just a few of the copy secrets that will be revealed in this session:
That gives you a small taste of what you will get from attending the "How To Boost Your Sales Using The Internet" Workshop. During this Workshop, you'll master this new media. You'll hear from speakers who are using internet marketing to generate many $millions in their own companies. They all bring a very practical, hands-on approach to this Workshop. Susie Jones from Brisbane walked away from the Internet Marketing workshop last year and now a master at finding niches online and building information products for her business, listen to what she can do now: Still thinking about this? Then have a look at what you'll gain from attending...
Marcus Lambinon from Tinroof Creative at Wynnum West was a skeptic, listen to what he had to say about registering for the big event last year:
The bottom line... The good news for you is that it's not too late for your company to jump aboard the Internet marketing boom. The number of people using the Internet worldwide more than doubled over the past four years, and there are now nearly a billion people online. Can you afford to miss this marketing revolution? In fact, with all the recent advancements in online marketing tools, techniques, and business models... which you'll be given during the Workshop... there's never been a better time for companies to scale up their internet marketing activities than right now. And in just three information-packed days, you will understand these marketing techniques-and unlock the "secrets" of using online marketing to generate more sales and profit for your company. But I urge you to hurry. We're strictly limiting the number of Special Offer tickets. First come, first served. If there are no $95 seats left when you go to the Booking Form then we have sold out of this offer. These $95 will go in a matter of hours. There will be no notice that $95 places are nearly gone. The price will increase as soon as the places are sold. Register NOW.
Cheers
Gail Geronimos P.S. You can attend the 'How to Boost your Sales Using The Internet' in Brisbane for just $95 EACH . But this price won't last! We have just 6 seats left at this price. You have limited time to save $1,400 on this offer. P.P.S. We guarantee your satisfaction. If you are not convinced that the Workshop will absolutely revolutionise and transform your Internet marketing... and take your company to a whole new level of success online... just let us know by lunch time of the first day. You can return your conference materials, leave, and get a prompt and full refund of all your money. Click here to register now
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Hi, my name is Gail Geronimos
We have also been very lucky to get 
One of Australia's top Google experts, Monte Huebsch from Aussie Web Conversion will be talking about what you can do to get high visibility through Google and get the attention of thousands of prospects.
Christian Bowman from Achaeus, will take you through the options when it comes to technology. Christian will talk about the technology you need, the pro's and con's of the various software and hardware choices, outsourcing options, and more. You'll hear about how to choose and register domain names, finding a suitable host, web site security, online merchant facilities and payment gateways. 
